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APLB: Clean Korean Skincare Brand that’s Affordable
Months ago I discovered a Korean skincare brand called APLB. Their formulas are packed with soothing, research-backed ingredients like Centella Asiatica, glutathione, and niacinamide — and their products are affordable, fragrance-free, and widely available. I first discovered them while browsing iHerb and YesStyle, and after trying several items over the past few months, I keep coming back to these favorites. I really like the products because I’m sick of overpriced creams that are heavily fragranced.
Why I’m Picky About Skincare Ingredients
Over the years I’ve learned to check every label because so many products sneak in cheap filler ingredients that can be irritating or just unnecessary. Things I try to avoid:
❌ Fragrance – Especially synthetic perfume in face creams or masks
❌ Petroleum-derived ingredients – Like mineral oil and petrolatum
❌ Canola oil and seed oils – Low-quality and often oxidized
Instead, I look for soothing ingredients that actually support the skin — like Centella, beta-glucan, squalane, and antioxidants. That’s why APLB caught my attention.
My Top APLB Product Picks
🛒 SHOP APLB on iHerb: iHerb APLB Storefront
✅ Glutathione + Niacinamide Body Lotion
Hydrating but non-greasy, this lotion sinks in quickly and doesn’t leave any sticky film. It’s become my go-to after every shower. The formula includes Centella, niacinamide, glutathione, ceramides, beta-glucan, and squalane. It’s very light-weight but I like it.
✅ Ferulic Acid + Vitamin C Facial Cream
This cream has the texture of a gel but hydrates like a serum-meets-cream hybrid. I initially didn’t like the product, because I was expecting a thicker consistency. But, it grew on me and I now love it. It’s perfect for those days when I want to simplify my routine without layering five products. The ferulic acid + vitamin C combo is brightening and protective, and it also includes Centella, squalane, and shea butter for moisture without heaviness. Even though it’s really light-weight, I find it extremely hydrating.
✅ Collagen Peptide Sheet Masks (10-pack) – New Favorite!
Out of all the masks APLB makes, this one’s my top pick. It’s ultra-soothing and hydrating – with peptides, and Centella to hydrate, calm, and brighten.